The Digital Marketing Book
We’re writing a book!
Well, it’s a book-like thing divided into chapters on this website.
Good for us – so why would we do this?
Here’s some takeaways from this page…
- We’re writing a book because digital marketing literature is like a pile of paper in front of a fan
- Digital marketing + vision = Method vs Madness
- This will be your ticket to awesome digital marketing and perfecting your business online
Digital Marketing Literature Is All Over The Place
The Internet is now full of information which seems important one day and is forgotten about the next.
There’s rarely any long-term value, making strategic thinking more difficult than ever. So, like a pile of paper in front of a fan ideas are constantly thrown around like garbage.
“We have lots of bricks, but I don’t know what the building looks like yet.”
This is the feedback from Creative Director Don Draper as his team works toward a crucial pitch – they’re creating a heap of pretty good ideas but he’s not convinced there’s a clear vision in there.
For me, this is where digital marketing so often falls apart – there’s some great thinking but rarely a vision.
Digital Marketing + Vision = Method vs Madness
Having worked in digital marketing for a while now I can relate to Don’s frustration… there’s so much information, so many blog posts and articles, so often the same old points are made over and over again, and my Twitter feed sounds like a broken record.
So anyway… if we use Don’s analogy then every blog post and news article is like a brick of information,
it’s just that they’re all scattered about in a brickyard so I have to work out for myself what to do with them.
At best I could make a barbecue, maybe.
Although I work in an office so how would I know how to make a barbecue?
Either way, I can’t live in a brickyard or a barbecue.
I’d really prefer to build my digital marketing dream house in the most thriving area of the city!
Is that asking too much? I hope not…
So Method vs Madness Is Drawing Up The Blueprints
We’re writing everything down once only, in a book-like format, and we’re hoping that might help you out:
- To make the best decisions for designing and building your digital marketing dream house
- And to better understand the enormous and rapidly sprawling digital marketing city
In normal language this means you’ll be perfecting the digital marketing for your business or cause in no time, and that means scoring some big results.
It’s a big job but you can help us out because we want to make it collaborative…
Sign up for our email updates, follow us on Twitter and subscribe to our RSS… we’ll keep you posted and give you heaps of opportunities to share your expertise with us and the world.
Next you can find out more about the book, including the chapters, and also how we plan to go about writing it. Enjoy!
Pingback: The book begins…