Another Digital Marketing Blog? But Why?
Yes, Method vs Madness is another digital marketing blog, but it’s also more… no, really it is…
It’s a way to make your digital marketing as awesome as it can be, and that’s good for your business.
Take our word for it or read on if you’re not convinced… or just read on anyway.
First, here’s a few takeaways from this page…
- Method vs Madness is a blog with some big ideas, not just news bites and random thoughts
- One big idea… anyone can do awesome digital marketing, you just need to know the rules
- So Method vs Madness is will be your guide to digital marketing greatness!
A Blog With Big Ideas Can Help You Kick Some Serious Goals
We read a lot of digital marketing blogs here at Method vs Madness, and we’re hot on the theory that there’s two main types: news blogs and editorial blogs.
News blogs are like Mashable, TechCrunch, ReadWriteWeb, The Next Web, etc, etc – they’re great and always keep us up with the latest so we’re well-informed for the daily water-cooler conversations.
The problem is that only a small percentage of the news is relevant to my job, so news blogs can be very distracting. I’m really just after takeaways to make Method vs Madness and my other sites work better.
If a news site was running my digital marketing it would go about using all the latest shiny things while forgetting about proven methods for success.
Editorial blogs are more intelligent – no offense news blogs. They have an opinion on the latest news and how we should all go our business, so they should be exactly what I’m after – they write less articles, but what they do write typically has a longer lifespan and is more relevant to my work.
Sadly, despite all that, so many of them don’t cut it for me because they have no vision, message or philosophy. They don’t stand for anything!
From day to day they’re writing whatever comes to mind with no continuity, and with a bunch of writers the blog can become frustratingly contradictory.
If this crazy blog was running my digital marketing, the strategy would be changing each week and the whole thing would be a dogs breakfast. That won’t get me results!
So Method vs Madness is an editorial blog with some big ideas!
See Conversation Marketing and Copy Blogger for a couple of great examples that we follow and aspire to.
So what’s with the big ideas? We have heaps, but here’s one on the house…
Anyone can do awesome digital marketing, you just need to know the rules.
Anyone Can Do Awesome Digital Marketing, So Why Aren’t You?
Maybe you are, but awesome today is average tomorrow – so it can always be better.
The online life of your business or cause depends on how great you can get your digital marketing.
Aiming for perfect isn’t too high a goal, just as long as you never expect to get there – perfect digital marketing is like chasing rainbows… and the rainbow is always moving ahead.
Over here at Method vs Madness we think the best way to do something amazing is by learning from the times when you get those great results you’ll boast to your boss about – but also the times you get those less than inspiring results, which you might tend to keep quiet… but you’re not alone, we all get them.
Great digital marketing blogs love to take examples of the best and worst and turn them into lessons.
ProBlogger does an amazing job of giving advice on how to make your blog amazing, often through rules they’ve come up with through tonnes of experience. ProBlogger has a bunch of writers but they’re all writing to the same messages, so ProBlogger very nicely always sounds just like ProBlogger.
Unfortunately too many blogs don’t do this so well – no names, but as an example the advice “be authentic” is so often applied to social media… and could just as easily be applied to life in general.
The “be authentic” rule is too generic for us – here at Method vs Madness we only want the best rules.
Method vs Madness Is Will Be Like Your Guide To Digital Marketing Greatness!
Method vs Madness wants to take all the great rules of digital marketing and get them into one place.
We’ll do the hard work for you and bundle up all of the good stuff into a nice set of general rules to follow.
We’ll also tell you when and how to use these rules, just like a best practice guide for digital marketing.
Follow these rules and digital marketing greatness is your destiny!
This means more great results to boast about, less bad ones to worry about, and a general theme of dominating the internet for your business, brand or cause. So everyone wins!
You can help us out too - sign up for our email updates, follow us on Twitter and/or subscribe to our RSS… we’ll keep you posted and give you heaps of opportunities to share your expertise with the world.
We Want More Brain And Less Brawn!
Hopefully this explains why we think the internet can do with another blog, particularly one about digital marketing.
Leave us your good, bad or indifferent ponderings below…
And read on to find out how Method vs Madness is more brain and less brawn.