Method vs Madness – Who Is It For?
A big part of digital marketing is making things as easy as possible for people.
To start with it’s a good idea to tell people if what you’re doing is for them or not – are they the target audience?
So here it goes…
Method vs Madness is for you if…
- For at least some part of your work, you’re involved in digital marketing
- And you want to make that part great, not just average
- The trick is keeping the balance
Digital Marketing Works For Many Types
There may be some vague stereotypes for the kinds of people who work in digital marketing, but I do and I’ve worked with an amazing variety of people.
To put it simply – if the way you make a living involves a decent amount of digital marketing, and you’d like to do it better rather than worse, then you’ve come to the right place – Method vs Madness is for you.
In case you’re not convinced, see if you can relate to some of these points…
- You work in or close to marketing, either agency or client-side.
- You work for a small, medium or large operation, or by yourself – it shouldn’t matter.
- You’re more digital than analogue, but you’re not too techy… OR, you’re more analogue than digital, but you’re not too analogue.
- You want your digital efforts to achieve and when they do, you want to be able to prove it.
And here’s most of that in diagram form…
You’re An Overachiever, And Proud Of It
You know what you want your digital channels to do, or you’re at least keen to work it out, and then maybe you just need some pointers to get them working for you as soon as possible.
When they do you want the results to prove it, you want to brag to whoever listens, and then go back and make it even better.
There’s nothing wrong with that, but…
The Trick To Digital Marketing, Like Many Things, Is Balance
I’ve worked in a bunch of digital marketing teams, on a heap of great projects, and with a range of agencies.
And because I have a good overall grip on digital marketing I generally get a project management kind of role.
So the first steps of a typical project are to document why we’re doing it (the business case), what we’re doing (the scope), then who’s doing what and by when.
But no matter how much planning you do, what often happens in a good team is that everyone wants to do their job so well they’ll end up clashing heads.
Writing copy is always a classic scenario for keeping the balance…
You’ve got a specialist writer who’ll work up a beautiful draft, right on the brief, but maybe just a bit too creative.
Then the SEO and legal crews review it and send back a dry instruction manual written for a robot.
Yet so often the SEO and legal guys win…
- Because they’re perceived to be more important when they’re actually just equally as important, and…
- Because they’re working to a set of rules while the creatives are seen to be breaking the rules.
With Method vs Madness we want to help keep the balance in these scenarios.
The trick is knowing that the rules of each digital marketing discipline (ie: SEO, content marketing, social media, etc) contradict with rules for each other discipline.
So even though people are just trying to do their job really well, it can be to the detriment of their colleagues if they’re not working together.
At Method vs Madness we want to make sure everyone understands each others role a bit better, and make sure the team is playing to the rules of digital marketing, not just the rules for their area of expertise.
Sadly if you can’t keep the balance, then the only winner is madness, and that’s no good for anyone!